Marketing: as melhores práticas
Czinkota, Michael R.,
Dickson, Peter R.
Ronkainen, Ilkka
Rosenbloom, Bert
Dunne, Patrick
Sheth,Jagdish N.
Griffin, Abbie
Shimp, Terence A.
Hoffman, K. Douglas
Siguaw, Judy A.
Hutt, Michael D.
Simpson, Penny M.
Speh, Thomas W.
Lusch, Robert F.
Urbany, Joel E.
Lindgren Jr, John H.
2001